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16 June 2010 - 21:04The Way Things Go

So, I was all ready to get on my bike, ride the snot out of it, and get back to you on how awesome I rode the snot out of my bike. Then, the laundry fairy came, and I had to fold a shit-ton of laundry (7% of it mine), which put me at opening time for the shop.

While I was turning on the lights and getting everything ready for business, the big brown clown came, unexpectedly early. I got a letter. A UPS letter?

From Trek.

The nuts and bolts of  it are, that Fisher is going the way of Lemond and Klein, with all sorts of language that corporate d-bags came up with. The short story: small time Fisher dealers are screwed. See, the Fisher brand will now be a “collection” within the Trek brand. But if you are not a Trek dealer, then you will not be able to get the “Gary Fisher Edition Treks” to sell. So sorry.

Crap.

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Comments:

  1. Sucks, man. Seems to be the way Trek operates. They tried to strong-arm one of our local shops in to being a Trek “concept store”. When they said “no, thanks” since they like to carry a few different brands and let the customer choose, Trek yanked their inventory and only compensated them for the dealer cost (not labor, additional parts, etc.).

  2. I was wondering how this would effect you. Thanks for the update. Agree, sucks and just stupid. I love my GF and personally don’t want to ride a Trek! After reading the news yesterday, I really noticed that Fisher’s are by FAR the most popular bikes at Catamount for Wednesday Worlds. (But Niner’s making a big push!)

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